I worked on two advertisements that announced the opening of the new Men’s Active Department and the Men’s Shoe Department at Macy’s Herald Square. Both ads appeared in the July 7, 2014 editions of Metro and AM NY - free daily morning newspapers with a total combined daily circulation of 646k!

Here’s the second wave of American Icons at Macy’s! All editorial copy by me. Featured locations: Grand Central Terminal in New York City, Ryman Auditorium in Nashville, New York City, Virginia Beach.

This may be late but it’s better than never… Featured here: select spreads from Macy’s 2014 Mother’s Day direct mail gift book highlighting top picks (aka Star Gifts) from best brands including Calvin Klein, Lauren Ralph Lauren, Betsey Johnson, Jessica Simpson and much more.

Here’s another way to experience the Monument Valley copy I wrote for Macy’s 2014 American Icons campaign. The copy you see in this video was adapted from the text I wrote for the direct mail book.

It’s officially t-minus 2 weeks till Memorial Day and what better way to kick off summer than with a post featuring select spreads from Macy’s 2014 American Icons campaign. This first round of American Icons (it goes all summer long) highlights men’s and women’s fashions from brands such as Calvin Klein, I.N.C International Concepts (exclusively at Macy’s), Tommy Hilfiger, Vince Camuto and more shot at amazing locations across the USA (Nashville, Monument Valley, Ghost Ranch in New Mexico, Intrepid Museum in New York City, Charleston and Newport Beach). It also featured some familiar American faces…eleven-time Olympic medalist Ryan Lochte (check out page 5, trust me), model/actress Ireland Baldwin and country music stars Jana Kramer & Brett Eldredge.

I worked on all editorial copy that appears throughout this print, digital and in-store advertising campaign.

Check out the full catalog on macys.com now.

Macy’s Spring 2014 Best Brands book. This direct mail piece highlights new fashion and accessories from top brands including Polo Ralph Lauren, Calvin Klein, COACH and more. Select spreads from book included here.

Macy’s 2014 Valentine’s Day Gift Book. Worked on editorial copy…select spreads shown here.

Macy’s Spring 2014 Men’s Fashion Book. Worked on all editorial copy. My favorite spreads from the book are included here.

Macy’s Spring 2014 RTW Fashion Book. Worked on editorial copy…some of my favorite spreads from the book are shown here.

this 8 page insert went inside the knot's spring 2014 issue. i worked on all editorial headlines throughout the piece.

considering it’s a brisk 36 degrees in nyc right now, i understand the allure of resort collections. but until i actually go on vacation, the resort 2014 look book from macy’s will have to do. i worked on all editorial for the book.

new year’s eve is 5 days away! ring in the new year with one of these festive looks courtesy of macy’s with all editorial from moi!

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